Russ Wilcox, Manager of Gainsborough Trinity Football Club, said: "We are delighted to welcome such an established company as Hays Travel to Gainsborough - a brand looking to provide great value to the supporters of Gainsborough Trinity and the wider Gainsborough community. It is brilliant to see one of our longstanding partners Marshalls Yard attracting businesses like this to the area. It shows we are a growing town with a bright future, hopefully synonymous with the football club moving forwards."

Customers who have made a booking at the branch since it opened in late December, following a £100k refurbishment, were invited to the official opening event. Those present at the celebration event could win a selection of prizes, including a £100 Love to Shop voucher (courtesy of Travelsphere and Just You), a Jet2 Holidays premium goody bag, or two sets of family tickets to a game of their choice this season at Gainsborough Trinity FC.

Hays Travel is the UK’s largest independent travel agent and the nation’s favourite after the public voted for it to win three gold awards at the British Travel Awards 2023: Best National Travel Retailer, Best Travel Agency for Cruise Holidays, and Best Retailer for Forex/Travel Money.

Jane Schumm, Retail Director of Hays Travel, said: "We were looking for the right location in the heart of Lincolnshire and we are thrilled with our new branch in Gainsborough at Marshalls Yard. The feedback from customers since our soft opening in December has been excellent. I wish Lisa and her team all the best with growing their customer base in Gainsborough area by delivering the exceptional customer service and experience that Hays Travel is known for."